To increase profits the quality has to go down. At a certain point, they need to cut costs in order to maximize profits, so they turn to the food. The more restaurants they open for their franchise, the more resources it takes to make food for customers. They went from having quality in mind to quantity. Growth is what changed the goals of these restaurants. All these restaurants have humble beginnings but end up becoming more and more ruthless as they grow. He introduces new aspects of the industry by telling the reader how it all came to be which gives a good understanding of how things change in the industry all the time. Simplot’s frozen fries the following year (Schlosser 114,115). Sales were initially disappointing…Mcdonald’s began to sell J.R. Simplot started selling frozen french fries in 1953. He establishes a new idea and then shows how it starts locally and blows up into something that impacts the fast food industry. This is a common theme throughout the book that Schlosser uses. He explains his rise to fortune from buying his first hotdog cart to becoming the owner of thousands of Carl Jr’s around the US.

Schlosser begins the book by introducing the reader to a man by the name of Carl A. A lot of what he writes about goes unnoticed and deserves the attention he gives it.

His investigative journalism is eye opening to the reader and provokes action. “He has been called both a foodie and elitist based on his stand regarding fast food” (Simington).All of his pieces have been about controversial topics such as marijuana use and nuclear weapons. He quickly became recognized for his muckraking ability when he began his career in journalism in 1995. The book was one of Eric Schlosser’s (Possession)later works in his career. The book Fast Food Nation was an instant success after being published in 2001 and became an international bestseller.

Fast food nation book